It's more than just getting answers ... it's about getting results!


Collected Concepts, LLC


Our name says it all!  At Collected Concepts our goal is to bring you the best training and marketing solutions from across the globe. Our goal is to collect the best solutions and strategies and share them with you to help you improve your business then bring them to you. We can do this because for over 25 years we have been ... "In the loop!"

We also believe that there are great opportunities to rework or "supercharge" existing ideas by taking a moment to look at them in a different light ... "Outside the box," if you will.

Nick is known as the “New Hope” in the marketing realm.  In a galaxy far, far away, Nick was the leader of the rebel alliance who fought to dethrone the empire.  For 25 years he fought along side different retailers and wholesalers.  But it wasn’t enough, Nick needed to do something drastic.  Hence the founding of Collected Concepts, the last line of defense for small companies in the galaxy.


Nick’s experience as a space pilot, star fighter, and rebel commander, has given him the ability to be successful in the marketing field and an excellent public speaker. Spreading his knowledge of internet marketing, sales training, social advertising, special events, Guerrilla marketing, generational marketing, and advertising, Nick is truly the key to intergalactic success.


Nick is a proud graduate of Adrian College and began his graduate work at the University of Michigan.  Nick and his unique team are constantly looking for the next creative advantage and innovative strategies to help retailers and wholesalers become more successful. 

Nick Failla

Head Honcho

Kathy Stelmachowske

Social Media Maven

Kathy was the lead guitarist in a metal band called “Acid Marketing”.  Critics acclaimed her the next Eddie Van Halen. Unfortunately, her rock star lifestyle ended all too soon. The constant touring and shredding led Kathy to seek a simpler way of life.  Kathy went on to work as “liaison to Toyota Motor Manufacturing America” and Customer Service Supervisor at Cardinal Health, Inc, for 22 years.


But Kathy missed the thrill of the rock star lifestyle, she needed something more. That's when she found Collected Concepts; the perfect combination of simplicity and rock star.  You might find Kathy shredding a guitar once in a while; but she spends the majority of her time helping companies tweak their business to meet the needs of customers.  If you have a problem, Kathy can solve it! 

Diane spent most of her life shipwrecked on a small island in the Caribbean.  A 3 hour tour on the SS. Minnow, quickly went south and left Diane and six others, stranded cast-aways. A true story of perseverance, she swam ashore to the United States to further her career in Art.  Her new perspective on life has driven her to some of the best work that the marketing industry has to offer, never forgetting her time she spent on the island. 


Diane's unique story makes her the perfect art director and designer.  She offers new advice and insight on all the projects created at Collected Concepts. 


Keeper of the Crayons

Kerstin is our go to gal for communicating with our vendors, retailers and sales force. She makes interactions with customers, manufacturers, and sales representatives look effortless. But this shouldn't come as a surprise. After years of wheelin' and dealin' in the Swedish mob, trying to get them to turn over a new leaf and walk the straight and narrow, Kerstin finally decided it was time for a more secure position. Unfortunately  for Swedish authorities, Kerstin left the country rather quickly when the cartel decided they had no place in the organization for a goody two-shoes and she found herself in a rather dicey situation. Fortunately for all of us, Collected Concepts is able to  provide you with someone who's got the street knowledge to make your life as smooth as possible. Trust us, Kerstin gets things done!

Kerstin Schultz

Customazing Kvinna




Donna Failla

Sovereign Queen

Donna is the keep of time, distributer of duties and overall cat wrangler of this creative group of rebels. Believe us when we say, Donna's job is more than full-time! Donna came into this position fully prepared because it wasn’t long ago that she was scaling the Hoover Dam trying to stop the most sinister of villains from taking over the world.  Working alongside Roger Moore and Sean Connery (before they were old), she saved the world more than once.  Eventually though. Donna needed something more challenging than the double agent life, so she returned to domestic life.  Following company protocol, her memory was erased.  


Donna has extensive experience in bookkeeping, art production, loves to sing and dance, and spend time with her family.  If you have a question about all thing Collected Concepts, she your lady.

Don't let Nina's girly girl good looks fool you. She one tough mutha. No seriously, she's pretty tough and a mother. When she's not behind her computer knocking out awesome designs for clients, you might find her shooting her bow, wrestling a grizzly or coaching T-ball.


It is this kind of diversity that makes Nina such a fantastic graphic artist. Her view of the world is broad and she is fearless. She has even been known to mix plaids and stripes. One of the rare few that can make that look good! Now how many people can do that?

Nina Alyea

Design Diva

John is a "Macgyver" of sorts. His experience as a top performing VP for Signet corporation, leading operations for a small independent jewelry chain and as consultant to some of the finest independent jewelers in the country, has provided him a tool box that is chock full of solutions. That's right, do you have a peice of gum and a paper clip on hand? If so, no worries, John will help solve any challenge you're facing!

John Daugherty

Agent of Change

Tony BW.jpg

Tony's vast experience in the digital world combined with his cat like reflexes makes him the perfect man to help us craft the perfect digital solutions for you! it is rumored that Tony was raised by monks deep in the heart of the mountains in the mystical city of K'un-L'un. The thing is though, where did they get their internet feed? Yet another mystery left to the imagination by one of the industry's most effective digital warriors!

Tony Zack

Digital Ninja

Darci Aselage

Queen of Bling

Some girls only dream about jewelry, but not Darci. She is a "Go big or go home!" kind of woman so she joined the jewelry industry in 1989. Since then, she has surrounded herself with precious gems and amazing people every day!

In fact, Darci fell so in love with the whole jewelry thing, she went to astonishing lengths to become an expert not only in jewelry, but the selling of jewelry and what it takes to run an incredible jewelry operation. It is to this end that Darci joined Collected Concepts as a Think Tank facilitator. She's out there supporting and training some of the most amazing jewelers in the country.


If you can't find her in a jewelry store, have no fear. She is probably spending time with her two most precious gems, her daughters, or giving back to the community as a volunteer.


Darci's always looking for more incredible jewelers to work with in her Think Tank groups. Join her won't you?

Danny Wilson


What do you get when you get when combine a software engineer, with a first class retailer and a jewelry design expert? Well, Danny of course! His interests are as varied as his talents which include family man, biker, novice guitarist and dog lover.

Danny adheres to the concept of Kaizen always seeking out ways to help our team and our client's stay on a path of continuous improvement. In an ever changing digital world, he's your guy!



Think you have a tough request? Want something really fresh? Ashely's your gal. Her approach is so inspiring that even "The most interesting man in the world" has her on speed dial. Years of experience and an awesome college education have honed Ashely's skills to an epic level.


She has created logos for products, concert venues, artists, jewelers and more. Ashley is an artist who listen intently to the desires of her clients to ensure that the end product makes them rock star proud! Until your next meeting with Ashley ... Stay artsy my friends..


Ashley Jerzweski

Empress of Imagination


Christian is a motivated college student who prefers being his own man as opposed to hitting up the parental units for cash. Although, this method of funding is not completly off the table and has been used in "emergency" situations. Christian was a three sport varsity athlete in high school so joining the Central Michigan University Bass Fishing team was a natural progression?


Christian spends his days hitting the books, slaying bass, enjoying college life and helping Collected Concepts prepare social media posts that catch attention of consumers everywhere.



Christian Failla

Hoss in Training


Chelsea Friddle

Customer Service Deputy

Creative, organized and focused, Chelsea is one top notch customer service rep! She loves her customers and her job almost as much as she loves her two beautiful daughters. When not working with customers or taking care of her girls, you might find Chelsea down at the range sharpening her skills blasting clay pigeons. Yep, this girl's quite the marksman and has an eye for detail which her customers appreciate.

With a background in retail jewelry sales, Chelsea clearly understands the needs of her retail customers and will bend over backwards to make sure her client's receive the help they need. So when you have a customer service questions, give Chelsea a shot ... (See what we did there?. Yes, we are going to end her bio with a bad pun.)




Jake, Bella, Rumor, Diver, & Lilly are considered the muscle & musical chorus of the company.  Not always the most pleasant or vocally pleasing, but they certainly know how to get things done.  At Collected Concepts we know that we are always being watched by one of the security dogs. Although they are lap dogs, it hurts pretty bad when you get bit on the ankle, trust us.  With that being said, they are loving dogs if you are working efficiently.  Every ship needs a captain to make the tough decisions and to occasionaly break out in a joyful song once in a while. Jake, Bella, Rumor, Diver, & Lilly are no-nonsense dogs and lend themselves perfectly to the vision of Collected Concepts. 



Jake, Bella, Rumor, Diver & Lilly

Corporate Choir & Muscle

Upcoming Engagements!

January 25th - 27th 2020 RJO Houston, TX

June 2nd - 5th JCK Las Vegas

July 18th - 20th: RJO Summer  2020 

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Contact Us Today!

Lincoln, MI

CALL US: 586-354-3600

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